Softbait

A fantastic soft bait for larger species, Gulp! Jerkshads are dynamite the leading snapper soft bait in the country.

A fantastic soft bait for larger species, Gulp! Jerkshads are dynamite the leading snapper soft bait in the country.

A fantastic soft bait irresistible to just about any predatory species that swims and eats small baitfish.

Paddle tail has been designed to have a tight high frequency action
Built out of the tournament winning Gulp formula

A classic fish catching shape, the Gulp! Jigging Grub is easy to use with its tantalising built in tail action and Gulp! Scent and flavour.

You've been asking for it forever. We've finally perfected the development. 30 years of scientific research and on-water testing boiled down into one tube of undisputed fish catching ability.

There's a point in the life of anglers were the approach to the water changes. Fishing and fishing lures cross over from an excited feeling of hope for a given day, to a force of will.

While Z-Man softplastics are very effective, they perform even better when Secret Sauce is added. Honest. It can make a huge difference at times.

100ml pump bottle. Squirt on lures, soft plastics, and baits. Maximum concentrate squid liver extract. Sticks to jigs but doesn't stink, dissipates even in cold water. Stand alone testing so far has been conclusive it gets fish biting.

Glowbite Dragster Lures imitate the baby flounder that so many species love to eat. At 120mm long and 30mm wide, they have a slow flutter action on descent that is irresistible to predator fish.